The global pandemic thrust virtual business practices to the forefront of the home building and remodeling industry. Video meetings, virtual design, and remote sales have become essential as face-to-face business is not always possible.
Going forward, builders and contractors may find that homeowners and homebuyers increasingly accept, and even prefer, to do business online. This is not just for social distancing purposes, but for simple convenience as well.
Business owners who successfully integrate virtual tactics may find long-term benefits, even after life returns to normal. For example, virtual practices may enable sales teams to reach younger clients who have never known, and may not be comfortable with, kitchen-table conversations.
These resources will help you think about how best to implement virtual techniques for marketing, design, and sales.
Win More Business with Remote Measurements and Designs
Use this offering to win more customers, speed up your workflow, and position your business as a premium option in an increasingly digital — and competitive — environment. Here are three strategies to get you started.
Create an Engaging Digital Sales Presentation
The secret to successful online sales is a virtual presentation that builds trust, engages, and closes the deal. Our tips can help you create virtual presentations that get a positive response from homeowners, which you can read here.
Nail Your Virtual Sales Presentation Delivery
While virtual selling and consulting have clear advantages for your business, you may need to adapt your presentation delivery to make the most of this evolving medium. Since it’s easier to tune out during a virtual meeting, you’ll need to be more engaging, precise, and succinct. Here’s how to nail your virtual presentation delivery.
Run a Successful Virtual Meeting
Your home is now being featured on video calls as virtual conferencing has replaced in-person meetings. Adapting to this new communication standard will take some planning, boundaries and a little staging as you figure out what works well for you and your business. To help you get started, here are seven tips for running a successful virtual meeting.
Use Social Media to Win New Customers
There’s a huge audience of potential customers waiting for you. No matter the channel or platform, you can harness the power of social media to benefit your business. Here are six best practices that you need to know.
Make Instagram Work for Your Business
Instagram isn’t just a way for people to share vacation photos or prove their dog is the cutest in the world — it’s also a powerful business tool. Try these essential tips to help your business get the most out of Instagram.
Engage Customers and Nurture Leads Via Email Marketing
Email is one of the easiest ways that businesses can keep in touch with customers, nurture leads, and promote services. These email marketing tips can help you make connections, build relationships, and boost sales.
Digital tools for builders and contractors are constantly evolving to meet the needs of the marketplace, and James Hardie is here to keep you in the know. Use the form on this page to sign up for our newsletter to receive the latest news, blog posts, updates and more.