With many homeowners sheltered in place, plenty of people are staring at renovations they would love to make, and some are moving forward. When homeowners contact you, real-world selling is no longer an option in most cases. That means you may find yourself in an unfamiliar situation – providing a consultation and trying to sell virtually.
The secret is having a sales presentation ready that builds trust, engages, and most importantly closes the deal.
Here are 4 tips to creating a more engaging digital sales presentation.
Be Interactive
An interactive presentation is much more likely to keep a homeowner’s attention and overcome what has become known as “PowerPoint fatigue.” Enrich your sales presentations with interactive features, such as transitions, animations, HTML links, and zooming in and out of key parts of your sales pitch. These additions will help your presentation stand out and create an impression when you’re unable to make that in-person connection.
Leverage Video
According to a study by iScribblers, our brains process visuals 60,000 times faster than words. In fact, 30% of our brain is engaged in the task of processing visual information vs. just 3% for hearing, as noted by Discover Magazine. This means that the probability of keeping viewers engaged during an online presentation increases drastically when visuals are the primary content being shown.
Videos improve both engagement and retention. In fact, prospects are up to 85% more likely to buy a product or service after watching a video. Leverage videos that reinforce your story and keep them short and to the point.
Second Level Content
Deliver content that homeowners can’t find elsewhere. Create a personalized presentation that takes into account a customer’s specific needs and goals. Keep prospects interested and add color by using anecdotes and case studies to tell a story that is compelling and digestible. For example, share a story of a client who faced a similar challenge and solved it with your product.
Dynamic Navigation
Have you ever been in the middle of a presentation when a customer asks you a question that is answered in a few slides ahead? Using a presentation platform that allows for dynamic navigation enables you to react and respond efficiently and effectively. Explore options and find a tool that be an asset and not a hurdle.
Content provided by Ingage, an industry leader in interactive content creation through a unique combination of software and storytelling. Visit get.ingage.io/james-hardie to learn more.