Social distancing is leading many homeowners to reconsider home improvement projects and be ever more wary of strangers showing up to their house.
This pandemic-era reality is making it more difficult for contractors to rely on traditional business development efforts, and accelerating the move toward remote, contact-free methods.
Fortunately, solutions like the James Hardie Remote Measurement & Design Tool are emerging to help you overcome the challenges of an increasingly digital world.
Here are three ways you can use the tool to win more business, speed up your workflow, and position yourself as a premium option in a competitive environment where in-home visits might be impossible.
1. Go “Digital Door Knocking”
Contractors who rely on real-world door knocking to generate leads are now limited or entirely prohibited from doing so. By adopting contact-free processes, you can continue to generate new business in a safe way.
“Digital door knocking” is a broad term that encompasses all digital marketing activity undertaken by a contractor, usually relating to targeted digital ads on platforms like Facebook. It can also mean using technology to connect more personally with homeowners and convey a premium experience to them.
You may not be able to knock on doors anymore, but you can still inspire homeowners by leaving a personalized brochure or door hanger at the home.
With the James Hardie Remote Measurement & Design Tool, you can pull up an image of the prospect’s home, create a unique design, and print a photo to deliver the most personalized piece of marketing they have ever received in their mailbox.
If you want to streamline your process, create a single design of a neighborhood home and include it in all your brochures (“Look how we designed your neighbor’s house. Contact us for a free design consultation!”).
You’ll find that many homeowners will appreciate the personalized touch, and may be more likely to call you as a result.
2. Supercharge Your Virtual Consultations
In the past, a virtual consultation with a contractor was out of the ordinary to say the least. If you told a homeowner you were going to call them on “Zoom” or “GotoMeeting,” they might have gone with the other guy.
Now that many homeowners have experienced the ease and convenience of virtual meetings, it’s less of an objection.
The real challenge now is initiating that virtual meeting and engaging the homeowner just as you would if you were face-to-face at their kitchen table.
When you schedule a virtual call with a new lead, use the James Hardie Remote Measurement & Design tool to order remote measurements, a realistic visualization, and 3D model.
On the video call, you can show the homeowner the interactive designs of their home. You’ll also be able to give them an accurate quote based on the measurements you already have in hand.
Take the opportunity to dazzle them with premium products from James Hardie, as well as additional products such as roofing, windows, and doors to complete the look and upsell the job.
By providing the homeowner with interactive designs, you are setting the standard for the premium experience they will receive when they choose to do business with you.
3. Build Your Exterior Design Portfolio
Before and after photos are a mainstay of a contractor’s design portfolio.
They look great on your website, on social media, in case studies, and brochures. So why not “amp up” your portfolio by adding the design step in the middle?
This allows you to show your prospective customers what you do and the design process they will receive by selecting your business.
Instead of traditional before and after photos, consider building a case study that shows the entire process (the before photo, the design renderings in both photorealistic detail and 3D, and the after photo). This will help inspire your prospect to transform their own home and guide their own design ideas.
Start using the James Hardie Remote Measurement & Design Tool in your sales process today. Your prospects will love the added detail and see that working with you will be an enjoyable, premium, and safe experience.